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2009 Advertising Rates and Discounts
Ad Rates
| AD SIZE |
BW |
2C |
4C |
| Full-Page |
$6,000 |
$6,500 |
$7,700 |
| 2/3-Page |
$4,000 |
$4,500 |
$5,700 |
| 1/2-Page |
$3,000 |
$3,500 |
$4,700 |
| 1/3-Page |
$2,500 |
$3,000 |
$4,200 |
| 1/4-Page |
$1,800 |
$2,300 |
$3,500 |
| 1/6-Page |
$1,200 |
$1,700 |
$2,900 |
Premiums
| 4th Cover |
20% |
| 2nd & 3rd Cover |
15% |
| Designated Page |
10% |
| Cross-Over |
10% |
Discounts
| Agency Discount |
15% |
| Cash Discount |
2% if postmarked within 10 days of invoice date |
| Frequency Discounts |
Applicable to schedules placed simultaneously:
| 2X |
3X |
4X |
5-6X |
7X |
8X |
9-10X |
| 2% |
3% |
4% |
5% |
7% |
8% |
10% |
|
Deadlines
| Space Reservations due: |
45 days prior to cover date |
| Ad Material due: |
30 days prior to cover date |
| Cancellations due: |
31 days prior to cover date in writing |
Shipping/Contact Info
| Shipping Address: |
Wine News c/o Elizabeth Smith
1501 Venera Ave., #320
Coral Gables, FL 33146 |
| Phone: |
305.740.7170 |
| Facsimile: |
305.740.7153 |
| Contact: |
Elizabeth Smith |
Physical Specs
| Space | Width | Depth |
| FULL-PAGE BLEED | 10.25" | 13.25" |
| FULL-PAGE NON-BLEED | 9" | 12" |
| 2-PAGE SPREAD BLEED | 20.25" | 13.25" |
| 2-PAGE SPREAD NON-BLEED | 19" | 12" |
| 2/3 PAGE vertical | 5.75" | 11" |
| 2/3 PAGE horizontal | 9" | 7" |
| 1/2 PAGE vertical | 5.75" | 7.5" |
| 1/2 PAGE horizontal | 9" | 5.5" |
| 1/3 PAGE vertical | 2.75" | 11" |
| 1/3 PAGE horizontal | 5.75" | 5.5" |
| 1/4 PAGE vertical | 4.25" | 5.5" |
| 1/4 PAGE horizontal | 5.75" | 4.25" |
| 1/6 PAGE vertical | 2.75" | 5.5" |
| 1/6 PAGE horizontal | 5.75" | 3" |
| 1/8 PAGE 2.75" | 4" |
| 1/12 PAGE 2.75" | 2.75" |
|
| Trim: 10" x 13" |
| Bleed: 10.25" x 13.25" |
| Live Area: 9" x 12" |
| Ad Material: Digital file on zip or CD (see parameters below) |
| Stock: 80# Porcelain Gloss cover & 70# Focus Gloss text |
| Printing Process: Sheet-fed/offset press with 6-color capabilities |
| Binding Process: Perfect-bound |
Requirements for Electronically Supplied Ad Files
We will accept native application files, provided they are constructed within
the following guidelines:
- Document size must equal ad size; for full-page placements, build ad to
bleed size if appropriate.
- A digital color proof at 100% of the ad size must be supplied. Acceptable
formats are Iris, Kodak, Pola or other calibrated digital proofing systems.
Proofs should be an accurate color representation of the electronic file and
must include proofing color bars. If an appropriate proof is not supplied,
the client will be charged for output of a press proof from the supplied
digital file.
- All colors must be CMYK with process separations.
- All screen font suitcases and printer fonts must be supplied in a folder.
- Media Accepted:
- Magneto Optical-5.25”, 1.3gb, 1.2gb, 2.6gb
- Zip
- Jaz
- Floppy
- Compact Disc (CD)
- Telecommunications Available:
- ISDN-4sight ISDN Manager (2 Channel)
- WAM!NET
- Hi-res Image File Formats Accepted:
- Tiff
- EPS
- CT
- Quark EPS files are proprietary to their original creation site and we prefer NOT to accept them.
- All files, including photos, illustrations, and documents must be saved as CMYK with Process Separation checked unless it is designed to print as a spot on a separate press unit. Resolution of hi-res files must be a minimum of 2 times the line screen of the printed page.
- A Note on Colorized Tiffs — These create problems because Quark doesn’t write the comments pertaining to the color added in Quark when Postscript is written omitting Tiffs and EPS files. In OPI work flow it is better to have the file appear as it should in the original creation.
- Application Files (Mac-generated is preferred): QuarkXPress, Illustrator
and Photoshop are preferred; PageMaker and Freehand are acceptable. Any
special effects applied to hi-res images must be done in the application in
which they were created.
- Contact Jorge Grimberg at (800) 782-6509 with any further production
questions.
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